Marketing Specialist -Technology

Responsibilities

  • Be involved in creating marketing and lead generation campaigns for bneXt’s technology side of the business, working with the corresponding verticals
  • Take part in all of bneXt’s demand generation activities such as webinars and email campaigns (and events once permitted to take place)
  • Do research on relevant topics, including those that may be used as basis for activations or ones that may be utilized by employees
  • Create bi-weekly reports on all bneXt’s marketing activities
  • Active involvement writing and crafting messaging for various platforms
  • Analyzing and measuring the effectiveness of existing campaigns
  • Continuously develop new strategies to increase touchpoints within a customer’s journey to optimize conversion rates
  • Stay updated with digital marketing trends, attend trainings and networking events.

Requirements

  • Bachelor’s degree in Marketing, Communications or relevant field.
  • Proven work experience as Marketing Executive, Marketing Specialist,  or a related position is a plus.
  • Open to Fresh Graduates
  • Must have impeccable communications skills (oral and written)
  • Must have knowledge in the basic tools/software available for digital marketing, email marketing and webinars
  • Working experience of ad aiding tools like Hubspot, Atlas, etc.
  • Knowhow of web analytics tools and Google Analytics.
  • Experience in creative content writing.
  • Ability to work in a team or individually as and when required.
  • Ability to manage and handle multiple tasks.
  • Exceptional attention to detail.